--- title: Understanding Health Insurance and Vision Therapy description: The author looks into how health insurance works (and doesn’t work) with vision therapy. image: https://www.thevisiontherapycenter.com/hs-fs/file-15960662-jpg/images/kim-web001-resized-600.jpg --- - [Make an Appointment](https://www.thevisiontherapycenter.com/schedule-an-appointment) - [Make a Payment](https://www.thevisiontherapycenter.com/make-a-payment) - [Locations](https://www.thevisiontherapycenter.com/locations) - [262-784-9201](tel:2627849201) [![The Vision Therapy Center](https://www.thevisiontherapycenter.com/hs-fs/file-554902641-png/images/layout/logo-green.png?width=149&name=logo-green.png "The Vision Therapy Center")](https://91892.hs-sites.com/homepage) - [Home](https://www.thevisiontherapycenter.com/old) - [What is Vision Therapy](https://www.thevisiontherapycenter.com/what-is-vision-therapy) - [Symptoms](https://www.thevisiontherapycenter.com/what-is-vision-therapy/symptoms) - [Treatment](https://www.thevisiontherapycenter.com/what-is-vision-therapy/treatment) - [Functional Vision Exam](https://www.thevisiontherapycenter.com/what-is-vision-therapy/diagnosis-functional-vision-test) - [ADHD](https://www.thevisiontherapycenter.com/what-is-vision-therapy/adhd) - [Amblyopia (Lazy Eye)](https://www.thevisiontherapycenter.com/amblyopia-lazy-eye) - [Concussions](https://www.thevisiontherapycenter.com/vision-problems-after-concussions-concussion-symptoms-eyes) - [Convergence Insufficiency](https://www.thevisiontherapycenter.com/convergence-insufficiency-convergence-excess) - [Double Vision (Diplopia)](https://www.thevisiontherapycenter.com/double-vision-diplopia) - [Dyslexia](https://www.thevisiontherapycenter.com/what-is-vision-therapy/dyslexia) - [Strabismus (Crossed Eyes)](https://www.thevisiontherapycenter.com/strabismus-crossed-eyes) - [Costs](https://www.thevisiontherapycenter.com/costs-the-vision-therapy-center) - [Appointments and Billing](https://www.thevisiontherapycenter.com/what-is-vision-therapy/appointments-billing) - [About Us](https://www.thevisiontherapycenter.com/about-us) - [Success Stories](https://www.thevisiontherapycenter.com/category/success_stories) - [Resources](https://www.thevisiontherapycenter.com/resources) - [Presentations](https://www.thevisiontherapycenter.com/schedule-a-presentation-on-vision-therapy) - [Studies](https://www.thevisiontherapycenter.com/resources/clinical-studies) - [Parents](https://www.thevisiontherapycenter.com/parents) - [Teachers](https://www.thevisiontherapycenter.com/teachers) - [Optometrists](https://www.thevisiontherapycenter.com/optometrists) - [News - Media](https://www.thevisiontherapycenter.com/media-in-the-news) - [Links](https://www.thevisiontherapycenter.com/resources/links) - [Blog](https://www.thevisiontherapycenter.com/discovering-vision-therapy) - [Contact](https://www.thevisiontherapycenter.com/contact) - [Privacy](https://www.thevisiontherapycenter.com/data-usage-page) Discovering Vision Therapy Blog # Understanding Health Insurance and Vision Therapy - [Tweet](https://twitter.com/share) ![Kim Jelinske Helps You Understand if Your Health Insurance Covers Vision Therapy](https://www.thevisiontherapycenter.com/hs-fs/file-15960662-jpg/images/kim-web001-resized-600.jpg?width=141&height=197&name=kim-web001-resized-600.jpg) You naturally have two questions when you learn your child needs vision therapy: 1. How much therapy will I need? 2. How much of it will my health insurance cover? The answer to question #1 depends on your results from the Functional Vision Test and the progress you make with your doctor and therapist.  The answer to question #2 is a bit less concrete. When our daughter needed vision therapy, our insurance wouldn’t cover it.  We were disappointed, naturally, but we found a way to pay for the therapy out-of-pocket (I’ll be discussing some creative ways to pay in an upcoming post.) I asked The Vision Therapy Center Office Manager, Kim Jelinske, why more health insurance plans don’t cover vision therapy.   The answer took me further than I really wanted to travel into the complexities of health insurance, but I bit the bullet and tried to distill the answer as best I could.  This article applies to The Vision Therapy Center.  Our vision therapists may have a different approach.  We wrote it not only for the benefit of our current and future patients, but also to hopefully create some discussion in the health insurance and vision therapy community. Here goes. **Understanding the Usual and Customary Rate** Kim described to me how it works:  The Vision Therapy Center hypothetically charges $150 for a vision therapy session.  Insurance Company A decides it will only pay us $80 for a session.  That’s a gap of $70 between our costs and what the insurance will cover. So how does the insurance company came up with the $80 rate?  The amount is what the insurance companies deem to be a “usual and customary rate” (UCR) for a service.  A UCR is supposed to be conducted by an independent party that takes into account similar services offered in a specific geographic area.  Based on the $70 difference in the hypothetical example above, you might assume that the The Vision Therapy Center overcharges for its appointments, but that’s not true.  The “independent parties” have to try to find similar services offered in a geographic area.  Unfortunately, there are very few places that perform the level of vision therapy delivered by Dr. Kellye Knueppel and her staff.  As a result, the UCR is usually too low.  **Why the UCR prevents us from becoming a provider for your insurance company** Now here’s the true sticking point for us.  If we become a provider for your insurance company, they will not allow us to charge more than the UCR amount.   For example, on the $80 UCR, the insurance company might cover $75, and perhaps make the policyholder pay a $5 co-pay.  So what would happen to the remaining $70 of our costs? If we were a provider, our contract would stipulate that we could not ask the patient to pay the remainder – or give them what’s called a “balance bill”.  (There is a scenario in which we can do that, and we’ll get to it in a second.) We’d either have to write off the $70, or raise our rates on other patients to help cover the shortfall.  Because we need to cover costs to keep our doors open, we choose neither option, and we’re left with the following payments scenarios. 1. **We are not a provider with your insurance company, but your insurer will provide a UCR for vision therapy.  **In this scenario, we are not part of your insurance company’s provider network.  If you choose to have vision therapy performed by us, your insurance company will cover the UCR and make you pay both any co-pay and the “balance bill” (mentioned earlier).  Here’s how it works with another hypothetical example of the $150 session:  Insurance company A, with whom we are not provider, will pay us a total of $80.00, which is their UCR.  You’ll be required to pay the co-pay, which we’ll say is 30% of the UCR, or $24. In addition to the co-pay, you will then have to pay the “balance bill” of $70.00 for a total cost to $94.  Remember, if we had chosen to be a provider in your network, we would have been forced to write off that “balance bill”, which would not have been financially viable for us. 1. **We are a provider with your insurance company, but your employer has chosen to exclude vision therapy from their policy.** There have been cases where a prospective patient finds out that we are a provider for their insurance.   However, that doesn’t necessarily mean your policy will cover vision therapy.  Why not?  Well, to get a lower rate from insurance companies, employers often negotiate coverage packages, and they may choose to exclude certain coverages.  If your particular policy doesn’t cover vision therapy, your costs wouldn’t be covered, even though we are a provider.  This is why we caution everyone to carefully check their policies.  1. **Your insurance company does not cover vision therapy at all.**  Unfortunately, these cases exist, and you’ll have to pay out-of-pocket for the costs. As if you haven’t guessed by now, insurance coverage can be a very tricky thing.  If you need vision therapy, please let us help you understand how to ask the right questions of your insurance company, and determine if you’re covered. Almost everyone has a different scenario, which is why Kim Jelinske works so diligently with each of our patients to cover all the bases.  In the future, we’re hoping insurance companies and employers realize the benefits of vision therapy, and include it in their coverage. It would make things less costly and far less complicated for all involved. (*Photo by Tara Kuhlow)* * *[![The Vision and Learning Guide from The Vision Therapy Center.](https://www.thevisiontherapycenter.com/hs-fs/file-15965691-png/images/teacherparent_guide.png?width=167&height=217&name=teacherparent_guide.png)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/bid/57476/download-your-free-vision-and-learning-guide/?utm_campaign=Vision-and-Learning-Guide-Download&utm_source=TVTC%20Blog)** Learn how undetected vision problems can impact a child's ability to learn.  Download your free [Vision and Learning Guide](https://info.thevisiontherapycenter.com/download-your-free-vision-and-learning-guide/?utm_campaign=Blog&utm_source=Blog%20posts). ** Posted by   [Greg Mischio](https://www.thevisiontherapycenter.com/discovering-vision-therapy/author/greg-mischio) --- ## Join over 5,000 people receiving monthly updates on vision therapy!  Enter your email below to receive our monthly enewsletter, featuring new developments in vision therapy and our latest success stories! ### About the content on this website The content on this website has been created by The Vision Therapy Center. It was written by professional writers and then reviewed and edited for medical accuracy by the Developmental Optometrists at The Vision Therapy Center.  ### Categories - [Success Stories (62)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/success-stories) - [Functional Vision Problems (54)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/functional-vision-problems) - [Vision Therapy (53)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/vision-therapy) - [Amblyopia (Lazy Eye) (31)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/amblyopia-lazy-eye) - [Learning-Related Vision Problems (26)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/learning-related-vision-problems) - [Strabismus (Crossed Eyes) (21)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/strabismus-crossed-eyes) - [Functional Vision Test (14)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/functional-vision-test) - 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[Screen-Free Week (1)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/screen-free-week) - [Special Olympics (1)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/special-olympics) - [Spelling Problems (1)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/spelling-problems) - [Vision Friendly Gift List (1)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/vision-friendly-gift-list) - [Wisconsin Resources (1)](https://www.thevisiontherapycenter.com/discovering-vision-therapy/topic/wisconsin-resources) [Expand](https://www.thevisiontherapycenter.com/discovering-vision-therapy/bid/57476/understanding-health-insurance-and-vision-therapy#) ### Favorite Blogs - [College of Optometrists in Vision Development Blog](http://covdblog.wordpress.com/) - [The Vision Help Blog](http://visionhelp.wordpress.com/) - [The College of Optometrists in Vision Development blog](http://covdblog.wordpress.com/) - [EXCELerated Vision](http://wowvision.typepad.com/) - [Bright Eyes Family Vision Care News and Updates](http://www.brighteyesnews.com/) - [Maino’s Memos](http://www.mainosmemos.blogspot.com/) - [American Optometric Association](http://www.aoa.org/)  - [Home](https://www.thevisiontherapycenter.com/old) - [What is Vision Therapy](https://www.thevisiontherapycenter.com/what-is-vision-therapy) - [About Us](https://www.thevisiontherapycenter.com/about-us) - [Success Stories](https://www.thevisiontherapycenter.com/category/success_stories) - [Resources](https://www.thevisiontherapycenter.com/resources) - [Blog](https://www.thevisiontherapycenter.com/discovering-vision-therapy) - [Contact](https://www.thevisiontherapycenter.com/contact) - [Privacy](https://www.thevisiontherapycenter.com/data-usage-page) **The Vision Therapy Center, Inc.** – Phone: 262-784-9201  FAX 262-784-9206 ***Locations*** **The Vision Therapy Center, Inc. - Brookfield, WI** 13255 W Bluemound Rd #200 Brookfield, WI 53005 262-784-9201 ****Brookfield hours of o**peration / **8 am - 6 pm M-Th  -  8 am - 5 pm F **The Vision Therapy Center, Inc. - Madison, WI **4781 Hayes Rd #103 Madison, WI 53704 262-784-9201 ****Madison hours of o**peration /** 9:15 am - 5:45 pm Th **The Vision Therapy Center FDL, LLC - Fond du Lac, WI **101 Wisconsin American Drive, Suite 800 Fond du Lac, WI 54937 262-784-9201 **Fond du Lac hours of operation / **9:00 am - 6:00 pm Tues  © 2026 The Vision Therapy Center